growth - Online Marketing

October 9, 2017 Uncategorized

Marketing and culture: The key drivers of growth

Columnist Travis Wright summarizes a fireside chat at the MarTech Conference with Dun & Bradstreet CMO Rishi Dave, who explained why data should be the driving force behind every organization’s marketing efforts.

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October 4, 2017 Uncategorized

2017 growth hacks: Increase CTR by monitoring competitive offers

Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.

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September 4, 2017 Uncategorized

The duopoly dilemma: Is it worth buying digital media beyond Facebook and Google?

As Google and Facebook continue to dominate the digital ad industry and smaller players shrink, columnist James Green discusses why you need to look beyond the walled gardens and seek value everywhere.

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August 9, 2017 Uncategorized

2017 growth hacks: Use affiliates to improve PPC reach

In this month’s installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line.

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August 7, 2017 Uncategorized

Online retail sees continued growth with digital commerce up 14% YoY [Report]

Salesforce Cloud Commerce’s Q2 2017 shopping index shows growth in nearly every area of the e-commerce landscape.

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July 12, 2017 Uncategorized

SEM growth hack #4: Grow ROI with cross-channel optimization

Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.

Please visit Marketing Land for the full article.

June 28, 2017 Uncategorized

As Amazon continues its rampant growth, will traditional retailers survive online?

In Q1 2017, Amazon owned a 40.9% share of online sales dollars, while the No. 2 online retailer, Best Buy, didn’t even get 3%.

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June 14, 2017 Uncategorized

2017 growth hacks: Optimizing organic market share

Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance.

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June 13, 2017 Uncategorized

IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues

Q1 digital ad revenues close in on $20 billion.

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May 17, 2017 Uncategorized

2017 SEM growth hacks: Gain monster paid search growth using competitive data

How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions.

Please visit Marketing Land for the full article.

April 30, 2017 Uncategorized

10 experts advise how to powerfully pair growth marketing with SaaS product development

Contributor Ben Jacobson taps 10 software gurus to reveal how SaaS marketers can bake marketing right into their products.

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April 20, 2017 Uncategorized

2017 SEM growth hacks: Monster growth from brand protection

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.

Please visit Marketing Land for the full article.