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Tag: guide
Your Guide to Incredible Landing Pages: 5 Must-Have Elements, 10 Great Examples, 5 Best-Practices
We spend countless hours planning, building, and testing landing pages. Yet, they don’t always perform as we expect them to. This article will provide inspiring examples and practical advice you need to make sure your next landing page is incredible. Read the full article at MarketingProfs
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A Quick Guide to Protecting the Name of Your Business
Learn about trademarks, copyrights and more.
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A 5-Step Guide to Revamping Your Brand Consistency (and Boosting Customer Trust)
Here’s how brand consistency can help you put competitors in your rearview mirror.
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A Guide for Creating and Optimizing B2B Content Marketing Funnels [Infographic]
Marketers today need to create content to satisfy potential customers’ voracious appetite for information. Which is why B2B marketers need to understand the various stages of the B2B content marketing funnel–to ensure they meet potential buyers’ information needs. Read the full article at MarketingProfs
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Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]
You’re tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and videos might just be the answer. But how can you go about securing the rights to use them? Read the full article at MarketingProfs
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Image SEO: A Step-by-Step Guide for Ranking in Search Engines [Infographic]
When we think about search engine optimization, our mind naturally goes to text first. Optimizing images is usually an afterthought. But if we want our content to be found online, it makes as much sense to search-optimize images as it does to optimize text. This 19-step guide will help. Read the full article at MarketingProfs
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The 7-Step Guide To Finding the Right Clients and Avoiding the Ones Who Waste Your Time
The right client base is the key to growth — and staying sane. Here’s how to find customers who enrich your business and don’t waste your time and energy.
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A Beginner’s Guide to Starting and Marketing an App
First-timers in app development tend to ask the same questions over and over. Here are the answers.
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A Guide to Using Infographics for Lead Generation [Infographic]
Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too. Read the full article at MarketingProfs
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A First-Timer’s Guide to Turning AR Into ROI
The good news for your company is that AR is widely available to nearly anyone who wants to adapt it — using a tool which, would you believe, is on Facebook?
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An Insider’s Guide to Keeping Your Video Budget in the Black
Consumers are eating up the videos out there. That’s why the investment is worth it. Just be sure to keep your budget in check.
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The Definitive Guide to Instagram Analytics: So Much More Than Just a Pretty Picture
Use the photo-sharing platform to track your customers and viewers. Then compile the Instagram analytics your business needs. Here’s how.
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Setting up and testing AMP for WordPress: A quick 7-step guide
Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users.
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A guide to Snapchat advertising as self-serve tool officially opens
Everything you need to know about Snapchat’s ad formats, ad targeting options and ad pricing schemes.
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Beginners’ guide to Bing Ads management
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads.
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Looking for a marketing automation platform? This guide takes the guesswork out.
All new for 2017, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors pricing charts and…
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