guide - Online Marketing

May 21, 2017 Uncategorized

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017

The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to…

Please visit Marketing Land for the full article.

May 21, 2017 Uncategorized

Ad fraud detection: A guide for marketers

Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts.

Please visit Marketing Land for the full article.

May 9, 2017 Uncategorized

The power of location audiences: A buyer’s guide & scorecard

Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution.

Please visit Marketing Land for the full article.

April 30, 2017 Uncategorized

Buyer’s Guide: Content marketing tools

Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming and costly for many marketing organizations. Automating these processes – or partnering with a content marketing vendor that provides content creation…

Please visit Marketing Land for the full article.

April 26, 2017 Uncategorized

The modern marketer’s guide to machine learning algorithms

These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data.

Please visit Marketing Land for the full article.

April 12, 2017 Uncategorized

The complete guide to optimizing content for SEO (with checklist)

Google has stated that “content” is among its top three ranking factors, but what makes content “good” from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content.

Please visit Marketing Land for the full article.

April 6, 2017 Uncategorized

Sticky now tracks eyes and emotions to guide your ad campaign

The new Sticky AdVantage service can analyze more kinds of ads — and provide more campaign feedback — than the company’s previous AdEmotion.

Please visit Marketing Land for the full article.

March 28, 2017 Uncategorized

The connected brand: A framework to guide content and creative development

In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging.

Please visit Marketing Land for the full article.

March 26, 2017 Uncategorized

SMX West session: The definitive guide to local search ranking factors

What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors.

Please visit Marketing Land for the full article.

March 15, 2017 Uncategorized

Your guide to using Google Assistant and the Google search app on Android & iPhone

Google Assistant is coming widely to Android phones. Here’s how to use it and other ways to Google on your smartphone — even for iPhone users.

Please visit Marketing Land for the full article.

February 21, 2017 Uncategorized

All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your…

Please visit Marketing Land for the full article.

February 20, 2017 Uncategorized

Marketing Land’s guide on how to use Snapchat

Haven’t gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting started.

Please visit Marketing Land for the full article.

February 19, 2017 Uncategorized

A 9-step guide to increase your landing page conversion rate

How do you improve your landing page conversion rate? Contributor Khalid Saleh lays out nine steps that will help you optimize landing pages and, in turn, generate leads.

Please visit Marketing Land for the full article.

February 13, 2017 Uncategorized

New for 2017 — Enterprise SEO Platforms: A Marketer’s Guide

“Enterprise SEO Platforms: A Marketer’s Guide,” from our sister site, MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software in your business. If you are considering licensing an SEO software tool, this…

Please visit Marketing Land for the full article.

January 26, 2017 Uncategorized

The essential guide to pharma SEM

Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

A marketer’s guide to Facebook’s fake news problem and what is being done to fix it

What constitutes fake news, and what exactly is Facebook doing to combat it? Columnist Kristine Schachinger discusses the next steps in the social network’s battle against the spread of false information.

Please visit Marketing Land for the full article.

January 4, 2017 Uncategorized

A comprehensive guide to SSL certificates

Need to secure your site, but not sure where to start? Check out columnist Stephanie LeVonne’s helpful guide to SSL certificates and get informed.

Please visit Marketing Land for the full article.