There are some key principles that every SEO strategy should embrace.
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Tag: guidelines
Are Businesses Creating and Using Brand Guidelines?
Less than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research from Lucidpress. Read the full article at MarketingProfs
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10 Must-Haves for Your Content Marketing Guidelines
Reaching customers with quality content and thought leadership is more important than ever, but so is maintaining a unified voice for your company. The best way to do both is to develop content marketing guidelines. Read the full article at MarketingProfs
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Brand Guidelines: It’s High Time to Revamp How We Create and Use Them
Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it’s coming from and in what format? If not, it’s time to start making some important changes. Read the full article at MarketingProfs
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Google updates YouTube creator guidelines for ad-friendly content
For advertiser brand safety protections, hateful and incendiary content will not be monetized.
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Please visit Marketing Land for the full article.
FTC issues report and guidelines on cross-device tracking
Transparency, consumer choice, data sensitivity and security are the four principles that companies must respect.
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Please visit Marketing Land for the full article.