Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human touch.
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Tag: hard
Why is marketing so dang hard?
As marketing grows ever more complex, columnist Scott Vaughan has some practical tips for marketers on how to simplify your efforts so that you can better focus on the outcomes that matter.
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9 hard truths about links
Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline.
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Mobile shopping is hard, but only if retailers keep it that way
Contributor Liad Agmon discusses the challenges of the mobile web and why retailers need to embrace a mobile-first mentality that caters to consumers’ preferences.
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