The company says this is the first image-based segmenting, and that it can also create groups of users who have looked at competitors’ images.
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Facebook’s newly purchased Ozlo may have jobs beyond Messenger
In addition to assisting/replacing the M project, Ozlo could help weed out fake news and colonize a variety of devices.
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Social media pages for store locations have 5x the engagement of brand pages [Report]
On Facebook, 25x more impressions took place on local Pages.
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Overcoming the summertime sales drought: Have you watered your leads?
Just because it’s the lazy days of summer, it doesn’t mean it’s time to put your marketing efforts on the back burner. Contributor Seth Price outlines five ways to step up your lead nurturing during the summer months.
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Why the Gmail ad targeting change should have minimal impact on advertisers
The move brings ad personalization methods for Gmail in line with other Google products.
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Report: 67% of US marketers have paid to promote video on Facebook in past year
A new Animoto survey shows marketers are focused most on Facebook but plan to boost social video investments on YouTube, Twitter and Instagram, too.
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Why some ad tech vets have doubts about Havas’ new transparency platform
As the transparency bandwagon gains speed, some are wondering if the added info is useful, if it takes publishers into account or if it changes anything.
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The connected channels: All media channels must have defined budgets, priority and cohesive reporting
In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences.
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Facebook and Google have dominated smartphone screens for the past three years
Facebook has three and Google has six of the top 15 apps, says comScore.
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In-stream video ads have arrived on Twitter
Advertisers now have the ability to target in-stream (pre- and mid-roll) ads across Amplify partner video content.
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Why you shouldn’t have to hate your ESP
Nine out of 10 marketing professionals say that email is important to their business — so why do so many settle for an email service provider they don’t like? Columnist Chip Scully explores the issue.
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Cutting-edge martech? 65% of brands have no plans to invest this year
In a new survey, marketers say technologies like virtual reality and machine learning will have a huge impact in coming years, but they don’t plan to invest in them just yet.
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Amazon: virtual assistants and AI robots have free speech rights too
Company uses First Amendment argument in opposition to warrant seeking Alexa audio recordings in murder case.
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Will my organic rankings suffer if I don’t have a blog?
A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility.
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Brands’ Snapchat viewerships have increased despite Instagram’s rise, per Snaplytics
In Q4 2016, 55 percent of brands’ Snapchat followers viewed their Stories and 88 percent of those viewers watched the whole thing.
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How to check which URLs have been indexed without upsetting Google: A follow-up
How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods.
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5 big things marketers actually have to start doing in 2017
Ready to make 2017 the year of optimization? Columnist and Bitly senior content strategist Blaise Lucey delves into five ways to get started.
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