hype - Online Marketing

August 13, 2017 Uncategorized

It’s not just hype: Real changes to consumer behavior are driving adoption of data-driven creative

Contributor John Nardone takes a look at how consumer behavior has changed in the age of smartphones and multitasking and explains why data-driven creative is essential to reach this new, distracted consumer.

Please visit Marketing Land for the full article.

March 29, 2017 Uncategorized

The hype and reality of artificial intelligence [Podcast]

In this week’s Marketing Land Live, we chat with Scott Brinker about the current state of artificial intelligence — what’s fact, what’s fiction, and what do marketers need to know?

Please visit Marketing Land for the full article.

March 6, 2017 Uncategorized

Chatbots: Hype or the real deal?

Are you considering implementing chatbot technology for your business? Columnist Matt Silk explains when this technology might be appropriate and whether or not you should buy into the hype.

Please visit Marketing Land for the full article.

November 16, 2016 Uncategorized

When AI and analytics drive business disruption vs. hype

What is artificial intelligence (AI), and how can it be applied to marketing? Columnist Sean Zinsmeister explains how AI manifests itself in the marketing and analytics realm to interpret data, produce insights and streamline workflows.

Please visit Marketing Land for the full article.