Q1 digital ad revenues close in on $20 billion.
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Tag: iab:
IAB: Mobile is now more than half of all digital ad revenues
Mobile revenue jumped 77 percent year over year in 2016 to account for 51 percent of all US digital revenues.
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IAB: Mobile made up nearly half of $32.7 billion record internet revenues in first half of 2016
Mobile growth seen in all ad formats to account for 47 percent of all digital ad revenues between January to June 2016.
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