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Tag: identity
4 Things You Need (and One You Don’t) to Form Your Brand’s Digital Identity
This is your essential shortlist of must-haves to form your brand’s digital identity.
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3 Ways a Strong Brand Identity Can Lead to Greater Success for Your Small Business
A strong brand identity has the power to elevate and position a company in a way that can yield greater success.
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The 3 Questions That Will Help You Define Your Brand Identity
Combining mission with brand identity will create the emotional connection you need with your customer.
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Define Your Brand Identity in 3 Steps
Developing your brand identity is far more than just a logo.
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Creating a Brand Identity That Competes and Compels
A brand identity rooted in strategy helps businesses win customers and find their place among the competition.
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The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
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3 Ways to Build Your Brand Identity Using Content Marketing
Can your content pass the ‘logo test’? If not, it’ll be just another one of those generic articles that bombard your target audience each day.
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Adbrain ups the ante on cross-device identity
By letting its machine learning define its own models, the firm says it is the first to determine such dimensions as which devices are shared.
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3 reasons why customer identity should top retailers’ 2017 holiday wish lists
Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences.
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How blockchain-based identity could change digital marketing
The MetaMask plug-in turns Chrome into a blockchain browser, offering a glimpse of how a new kind of consumer identity and e-commerce might work.
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LiveRamp’s IdentityLink acts as centerpiece for new identity consortium
The consortium is based around a common cookie for its members, to simplify the task of matching cookies to identities.
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How customer identity solutions slash churn — and boost revenue
Columnist Mike Sands explains how the right customer identity solution will help you tap into your customer data and build a long-term approach to customer engagement.
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How martech is working to solve the consumer identity crisis
From machine learning to biometrics and blockchains, marketing technology companies aim to improve how they verify consumer identities.
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Signal expands its identity solution beyond a brand’s own properties
Newly launched Customer Identity Solution employs cookies and mobile device IDs matched to known customers to target ads and other marketing elsewhere.
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LiveRamp adds third-party data to its cross-channel identity service
The data onboarding service is releasing different versions of its IdentityLink, this time for third-party data owners.
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ID graphs: The path to identity resolution
If you’re not familiar with what an identity graph is, it’s time to bone up on the term and add it to your arsenal. Columnist Mike Sands walks you through the ins and outs of ID graphs.
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