Participating publishers can offer Facebook-like people-based targeting on their sites.
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Tag: identitylink
LiveRamp adds people-based search targeting to IdentityLink
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.
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LiveRamp’s IdentityLink acts as centerpiece for new identity consortium
The consortium is based around a common cookie for its members, to simplify the task of matching cookies to identities.
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