Brands looking for cost-effective marketing campaigns are turning to nano influencers for powerful results.
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Tag: impact
The Rise of Nano-Influencers: How the Smallest Voices are Making the Biggest Impact
The bigger an influencer is, the more beneficial it is for a brand to collaborate with them, right? Not necessarily.
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Generative AI is Changing Marketing: Exploring Its Impact
Artificial Intelligence (AI) has come a long way since its inception, with its applications now being felt in various industries, including marketing. The rise of Generative AI, a subfield of AI, has become a game-changer in the marketing industry, with 77% of companies adopting it. This technology involves feeding the machine with data to allow […]
The post Generative AI is Changing Marketing: Exploring Its Impact appeared first on DigitalAdBlog.
Marwa Kaabour’s New Book Is A Strategic Guide For Marcomms Professionals Who Want To Make An Impact
Kaabour is the author of “Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch,” now available on Amazon.
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5 Ways ChatGPT Will Impact Digital Marketing
ChatGPT is creating ripples across the digital landscape right now. Here are five ways it can benefit your ads, campaigns and marketing strategies.
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The Unexpected Rise of Micro-Influencers and Their Impact on Marketing
Here’s how micro-influencers were able to make a place of their own in the digital space
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The 2023 Super Bowl May Be Over, But These 4 Commercials Made the Biggest Impact on Consumers
Michelob Ultra saw the highest increase in consumer demand post-Super Bowl.
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Local SEO Has a Surprising Impact on Your Business. Here’s How to Use It
For businesses looking to attract nearby customers, local SEO can be a game-changer.
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How to Leverage QR Technology to Maximize Marketing Impact
QR technology has seen a dramatic rise in recent years. Learn how brands can leverage QR codes and the public’s comfort with the technology to take their brand to the next level and drive sales.
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The Impact the Metaverse Will Have on Reaching Consumers
The metaverse will bring plenty of opportunities for brands to reach consumers in ways that lead to a much deeper and more symbiotic relationship.
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Launching a New Brand? 6 Ways to Maximize Your Impact With First Impressions
Here are six ways to make your product launch or grand opening moment great, it’s critical to have a strategic “go to market” strategy mapped out well in advance of going live.
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Chatbots, their positive impact and how to take advantage of the customer experience
The development of artificial intelligence and the expansion of instant messaging platforms have highlighted the arrival of chatbots, systems that allow brands to serve millions of customers at the same time.
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Top Trends That Will Impact the Public Relations Industry in 2022
As 2021 draws to a close, many people are wondering if we will ever go back to normal.
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The Impact of Digital Currencies on Future Marketing Efforts: Jeremiah Owyang on Marketing Smarts [Podcast]
Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights into what they are and how they might change the future of marketing. Read the full article at MarketingProfs
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97% of Fortune 500 Companies Rely on Social Media. Here’s How You Should Use It for Maximum Impact.
Social media platforms such as Instagram, Facebook, TikTok, YouTube and Pinterest offer countless ways for brands to connect with customers (both old and new). Here’s how to do it well.
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B2B Virtual Events: 12 Ways to Ensure Impact and Drive Topline Growth
B2B sellers have relied heavily on tradeshows, user conferences, and other in-person interactions to launch products and services, generate leads, and nurture relationships. But B2B marketers must now replicate the impact of in-person events online. These 12 tactics will ensure you succeed. Read the full article at MarketingProfs
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9 Social Impact Models That Entrepreneurs Can Learn From
Positive social change is an important component of a strong business.
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