Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads. Read the full article at MarketingProfs
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Tag: impact
How Readability and Word Choice Impact E-Commerce Landing Page Conversion Rates
Concise, easy-to-read e-commerce landing pages that use positive language and create a sense of anticipation tend to have better conversion rates, according to recent research from Unbounce. Read the full article at MarketingProfs
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COVID-19’s Impact on Marketers’ Content, Investment, and Targeting Strategies
The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical. Read the full article at MarketingProfs
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‘Abuse Emails’: What They Are and How They Impact Your Email Marketing
Spam complaints affect your email marketing performance. Are you keeping them at bay?
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A Business Perspective on the Impact of Production Quality on Video Advertising
A compelling story is far more important that shinier production quality.
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Expert Tips for How to Maximize Your Impact on the Top 3 Social Media Platforms
Social media is the most important component of your digital marketing campaign. So, how are you nurturing it?
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How Starting With a Small, Niche Audience Can Have a Huge Impact
Learn how to establish yourself as the dominant player in your space.
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Consumers Will See Right Through You If Your Social Impact Message Isn’t Authentic
Jessica Abo sits down with entrepreneur Danielle Finck to discuss why she created a PR firm that only takes clients who are making the world a better place.
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The impact of GDPR on marketing technology and cybersecurity
How should you prepare for the European privacy regulation going into effect next year? Contributor Travis Wright explains the GDPR’s provisions and outlines one approach to compliance.
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Snapchat will let brands measure its ads’ impact on sales, results against rivals
Snapchat is giving brands an apples-to-apples look at its ads’ bottom-line performance just before marketers map out their 2018 media budgets.
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Look internally to achieve external marketing impact and better results
Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results.
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The impact of intermediaries: How brands can close the gap between themselves and consumers
As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap.
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37% of consumers say ads placed next to offensive content impact brand perception
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands.
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Maximize your business’s Twitter impact
Are you using Twitter to its full potential? Contributor Will Scott shares six tips to help you build and manage a successful Twitter page for your business.
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How changes to consumer privacy law might impact marketers and martech
Abdication of consumer privacy protection in Washington could cause states to jump into the fray.
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3 steps to overcoming site issues that impact performance
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues.
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How ads on Google for its own products can impact the prices other advertisers pay
Just as on a retail shelf, there are only so many spots available on a search result.
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