impact - Online Marketing

January 29, 2017 Uncategorized

Increase the impact of your testing program in 2017

Columnist Nick Iyengar shares tips on how to take your organization’s testing program to the next level without investing in the latest technology and tools.

Please visit Marketing Land for the full article.

January 18, 2017 Uncategorized

Impact Radius’ new tool lets brands find more possible partners for affiliate links

The company says that its Media Partner Discovery is the first to search affiliate partners outside specific networks.

Please visit Marketing Land for the full article.

December 9, 2016 Uncategorized

Internet Marketing Principles

Internet Marketing Principles I.M.P.A.C.T. Series™ The I.M.P.A.C.T. Series is presented by 8-figure internet marketer Chris Record and is recorded in

November 27, 2016 Uncategorized

How do our biases impact PPC performance?

With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits.

Please visit Marketing Land for the full article.

October 18, 2016 Uncategorized

Google shares data on how mobile is set to impact shopping this holiday

Mobile is influencing conversion rates both online and in-store. A look at shopping trends that will affect brands and retailers this season.

Please visit Marketing Land for the full article.

October 12, 2016 Uncategorized

How should your ad budget impact campaign building?

Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.

Please visit Marketing Land for the full article.

September 21, 2016 Uncategorized

[PODCAST] Marketing Land Live #29: Google AMP’s impact on marketers & publishers

In this week’s episode, we dive deeply into how Google is expanding Accelerated Mobile Pages into its core mobile search results, and what that means for marketers and publishers.

Please visit Marketing Land for the full article.