Authentic stories connect with their audiences emotionally and intensely. More than most other marketing strategies, they engage consumers and maintain customer loyalty over the long term.
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Tag: increases
4 Keys to Telling a Great Brand Story That Increases Sales
Here’s how cult-favorite sustainable company Bite built its success by telling a great story.
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How to Create Ecommerce Navigation That Increases Sales
When it comes to website design, navigation is often an afterthought, but it’s actually beyond vital.
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Marketing budget increases: Tips for wielding a double-edged sword for 2017
Many CMOs this year will find themselves with an increased budget — and with it, increased accountability for driving revenues. Columnist Joshua Reynolds shares five important things to do now to help ensure success by year-end.
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