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Tag: independent
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ANA calls for independent audits of ads in the ‘walled gardens’
The advertising association asks that Amazon, LinkedIn, Twitter and others join Facebook and Google’s YouTube in this new transparency.
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Adblock Plus names independent Acceptable Ads Committee
Conde Nast, Dell, M&C Saatchi Mobile among the parties named to 11 committee seats.
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Facebook opens its ad network’s video ads to independent viewability checks
Advertisers will be able to hold their Audience Network ads to a higher viewability standard than Facebook’s own 50% in view standard.
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Please visit Marketing Land for the full article.