influencer - Online Marketing

Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don’t have to let it go to waste. Read the full article at MarketingProfs

August 28, 2019 Content Marketing

A B2B Case Study in Influencer Marketing: Adobe’s Rani Mani on Marketing Smarts [Podcast]

Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. Read the full article at MarketingProfs

August 21, 2019 Content Marketing

Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]

Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing. Read the full article at MarketingProfs

August 14, 2019 Content Marketing

The Secret to Dell’s Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]

Konstanze Alex, Dell’s director B2B influencer relations and content co-creation, offers insights from the company’s success using influencer marketing for B2B. Read the full article at MarketingProfs

July 16, 2019 Content Marketing

Influencer Partnerships: How to Navigate Influencer Usage Rights and Repurpose Content

Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know. Read the full article at MarketingProfs

June 19, 2019 News

Peer-to-Peer Is the Next Wave of Influencer Marketing

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.

April 21, 2019 Content Marketing

How to Integrate Influencer and Emotional Marketing to Improve Your Content Program

All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers’ needs and preferences. Now, with the emergence of influencer marketing, we can combine these two approaches in our content marketing to reach deep into our desired … Read the full article at MarketingProfs

April 3, 2019 News

‘Influencer Fraud’ Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.

The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.