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September 2, 2020 Content Marketing

Webinars vs. Podcasts: Are You Making the Right Choice? [Infographic]

Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make it better or worse suited to specific situations. Read the full article at MarketingProfs

August 12, 2020 Content Marketing

8 Sizzling Content Tactics to Steal From Women’s Magazines [Infographic]

Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women. Read the full article at MarketingProfs

August 10, 2020 Content Marketing

8 Tips for Discovering Your Writing Genius [Infographic]

Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover your writing genius even when you feel empty? Read the full article at MarketingProfs

July 22, 2020 Content Marketing

A 12-Step Checklist for Creating Good Website Content [Infographic]

Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization. Read the full article at MarketingProfs

June 29, 2020 Content Marketing

Underrated Link-Building Tactics That Work Surprisingly Well [Infographic]

Boosting your rankings on Google is vital: It means more traffic to your site and an increase in leads. One of the most reliable ways to rank well is the use of link-building tactics. But it’s not only the most popular tactics that perform well. These lesser-used tactics are just … Read the full article at MarketingProfs

June 22, 2020 Content Marketing

The State of Webinars: Length, Engagement, and Feature Trends [Infographic]

Webinar attendees in 2019 typically joined via a desktop computer and watched for just under an hour, according to recent research from ClickMeeting. Read the full article at MarketingProfs

June 10, 2020 Content Marketing

Making Webinars Work—Up, Down, and Beyond the Sales Funnel [Infographic]

How are B2B companies using webinars? Do they focus strictly on top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer’s journey and after the sale? Let’s look at some answers. Read the full article at MarketingProfs

May 25, 2020 Content Marketing

The Value That Creatives Bring to Business Results [Infographic]

Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives. Read the full article at MarketingProfs

April 26, 2020 Content Marketing

Best (And Worst) Email Signoffs During COVID-19 [Infographic]

How do you sign off your marketing emails in a way that fits your brand–but still shows you’re aware of what’s going on during a tough time for your customers? Here’s a chart with 30+ options, listed from best to worst, with brand-voice options both cheeky and formal.
Read the full article at MarketingProfs

April 17, 2020 Content Marketing

30 Creative Alternatives to ‘Unprecedented’ in These Unprecedented Times [Infographic]

You’ve probably received emails from every brand you’ve ever interacted with over the past 20 years, telling you about what they’re doing for their community and customers in these “unprecedented” times. Here are 30 creative alternatives to “unprecedented” you might use in your communications. Read the full article at MarketingProfs

April 15, 2020 Content Marketing

How to Create and Optimize Content Marketing for the B2B Funnel [Infographic]

Done well, content marketing can be a powerful weapon in the B2B marketer’s arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it’s ineffective and a waste of time and other precious resources. Here are some ways to do it well. Read the full article at MarketingProfs

March 17, 2020 Content Marketing

B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]

Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand. Read the full article at MarketingProfs

March 2, 2020 Content Marketing

Nine Creative Trends to Watch in 2020 [Infographic]

You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according to recent research from Shutterstock. Read the full article at MarketingProfs

November 18, 2019 Content Marketing

How to Use Live Video to Market Your Business [Infographic]

Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started. Read the full article at MarketingProfs

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