Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those sizes stack up.
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Facebook is consolidating its ad-buying tools and combining its ad placement options
Facebook is merging Ads Manager and Power Editor and bridging Instagram’s Stories with its other ad inventory.
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Instagram starts testing Facebook’s app-like Canvas ads within Stories feed
Last year, Facebook said it would bring the immersive ad format to Instagram. Now it’s beginning to do so.
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