integrated - Online Marketing

May 14, 2017 Uncategorized

SEO vs. PPC: Pros, cons & an integrated approach

Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan.

Please visit Marketing Land for the full article.

January 11, 2017 Uncategorized

Integrated Marketing Analytics: Creating a single source of data truth

Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get…

Please visit Marketing Land for the full article.

October 18, 2016 Uncategorized

Learn How to Launch an Integrated Strategy for Account Based Marketing #MPB2B

“How do we start to synchronize all of the efforts between marketing and sales into a coordinated play through account based marketing?” That is the question Jon Miller posed to an audience of 150 marketers in today’s first breakout session at MarketingProfs B2B Marketing Forum. As the CEO and Co-founder of Engagio and Co-founder of […]

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