While BI is a modern term, business intelligence has been helping companies stand up to significant organizational challenges for decades.
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Tag: intelligent
Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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How Apple’s Intelligent Tracking Prevention works & why Google/Facebook could benefit most
The new solution has a 24-hour window that gives highly trafficked properties an even bigger advantage over third-party ad tech.
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Please visit Marketing Land for the full article.
SEO & intelligent content: Discovery, connection and improved performance
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle.
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5-year trends in artificially intelligent marketing
How will artificial intelligence transform marketing over the coming years? Columnist Daniel Faggella dives into the results from a survey exploring the major trends and opportunities in AI for marketers.
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In the age of intelligent agents, how does marketing work?
If consumers are surrounded by smart go-betweens, it’s not yet clear how marketing and advertising will get through.
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Satisfi and IBM Watson
The chatbots, for the Mall of America and Fashion Island, follow the pilot project at Macy’s and point to the day when store shoppers ask their phone instead of a member of the staff.
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MarTech Today: Intelligent agent Ozlo, mobile wallet versus apps & Alibaba backs ‘location as platform’
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Say hello to the newest intelligent agent, Ozlo Oct 14, 2016 by Barry Levine Billed as the only independent intelligent agent left, he specializes in…
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Say hello to the newest intelligent agent, Ozlo
Billed as the only independent intelligent agent left, he specializes in finding the best answer from ‘competing sources of information.’
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Please visit Marketing Land for the full article.
Optimove adds an intelligent agent for self-optimizing marketing campaigns
Called Optibot, the new feature makes recommendations, offers insights, and conducts self-optimizing tests across micro-segments.
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Please visit Marketing Land for the full article.
PullString unveils all-purpose intelligent conversation platform
Staffed by ex-Pixar employees, the company describes the new release as the most complete expressive toolkit for text- and media-based characters.
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Please visit Marketing Land for the full article.