Google’s algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it? Read the full article at MarketingProfs
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Tag: intent
Customer Intent Has Changed. Have You?
With mobile capabilities in hand, consumer interest can shift to intent almost immediately.
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How to Create a User-Intent SEO Strategy
Are you ranking for informational, navigational or transactional content?
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3 ways intent data is getting better for B2B marketers
Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition.
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AI, intent data boost new B2B marketing tools from Demandbase, Get Smart Content & Leadspace
This week: two new approaches to website personalization and one for audience discovery.
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PullString now allows marketers to choose their intent engine
The bot conversation platform says it’s the first to allow this kind of selection.
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User intent: Why organic content trumps social media
Don’t look for shortcuts. Columnist Drew Eastmead explains why you shouldn’t rely too much on social media to drive website traffic to your business.
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US Presidential election data: searcher intent vs. demographic polling
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.
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Micro-moments and beyond: Understanding and optimizing for consumer intent
Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase.
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MarTech Today: Bombora’s self-service for surge intent data, Google Penguin’s update & Apple’s Echo-like Siri assistant
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Bombora gives marketers self-service access to its B2B surge intent data Sep 23, 2016 by Barry Levine Instead of 24-hour-turnarounds for individual…
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