Interactive content provides a cost-effective way for businesses to enhance campaign participation, customer engagement, and loyalty, regardless of their size and budget.
Continue reading
Tag: interactive
Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows
Static images and regular voiceovers are not enough to succeed at virtual events. Attendees’ attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities. Read the full article at MarketingProfs
Continue reading
Five Interactive-Content Tools to Engage Your Audience and Generate Leads
To capture leads via your content, you need to provide value and engage your audience. That’s where interactive content comes in–from quizzes to contests and giveaways. Here are five excellent tools you can use to create interactive content and capture leads. Read the full article at MarketingProfs
Continue reading
How to Build Interactive Content to Achieve Your Digital Marketing Goals
Because the online content landscape is so crowded, audiences value originality that engages them. One way savvy content marketers are responding is to create compelling interactive content. Here are 4 types of interactive content you can build. Read the full article at MarketingProfs
Continue reading
Supercharge Your Content Marketing With Interactive Content [Infographic]
Passive content, including video, is out for 2019, claims this infographic. So what’s in? Immersive storytelling and interactive content. Check out all the marketing benefits of using interactive content. Read the full article at MarketingProfs
Continue reading
How to Take Advantage of Interactive Marketing Right Now
Brands effectively using interactive-content marketing enjoy a steadily growing customer base.
Continue reading
Marketing Day: Robots replacing marketers, interactive native content & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
How to market your brand using interactive native content, Part 5
In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy.
Continue reading
Please visit Marketing Land for the full article.
How to market your brand using interactive native content — Part 4
In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts.
Continue reading
Please visit Marketing Land for the full article.
How to market your brand using interactive native content — Part 3
In Part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness.
Continue reading
Please visit Marketing Land for the full article.
AdColony launches a new interactive mobile video format
Called Aurora, it offers in-video interactivity, 360-degree video, haptic rumbles, no buffering HD and high-end graphics.
Continue reading
Please visit Marketing Land for the full article.
Not your father’s billboards: Interactive out-of-home is coming of age
Projects from National Geographic and others use outdoor displays as giant kiosks, social media outlets, weather-responding screens and more.
Continue reading
Please visit Marketing Land for the full article.
How to market your brand using interactive native content – part 2
In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth.
Continue reading
Please visit Marketing Land for the full article.
How to market your brand using interactive native content
Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring’s unique, interactive foray into the opportunities it can offer for your marketing campaigns.
Continue reading
Please visit Marketing Land for the full article.
Inmoji launches first self-service platform for its interactive emoji-like icons and stickers
Company says the new portal will make it easier and quicker for brands to run campaigns with its unique, clickable icons and rich-media displays.
Continue reading
Please visit Marketing Land for the full article.