Amazon, Starbucks and Whole Foods are already on bBoard with AI. What are you waiting for?
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Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers.
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Openprise moves into third-party data with launch of Data Marketplace
This new endeavor allows its clients to ‘change a data provider in or out as easily as changing a pair of socks.’
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3 ways to tap into AI to get more results
In this age of big data, marketers can’t afford to be analytics-agnostic. To be an AI-driven organization, the marketing team needs to rethink data and analytics.
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How to inject urgency into your product pages
Hurry! Act now! Contributor Ben Jacobson shares five ways to instill a sense of urgency into your content to increase your conversion rate.
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A deep dive into online-to-in-store attribution
Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns.
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Diving into the new SiriusDecisions Demand Unit Waterfall
Columnist John Steinert discusses the new SiriusDecisions Demand Waterfall, which helps align sales and marketing on what B2B demand really is and how to find it through the concept of the “Demand Unit.”
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Demand generation’s next frontier: 3 ways to tap into social to get more leads
Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use social for demand generation.
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Microsoft says it’s infusing AI into all of its products from Xbox to Office
Intelligent cloud vision laid out at Build developer conference.
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Facebook brings more Snapchat functionality into its mobile app
Facebook has come out with a variety of features to enhance videos and pictures that continue to blur the lines between it and Snapchat.
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What happens when Google pushes into branding and messaging?
As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding.
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How to Use Network Data to Turn Bad Inputs into Gold
If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they…
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Swrve’s new integration gives Oracle visibility into apps
Marketers using Oracle Eloqua can now send in-app messages, track user activity in-app, and trigger cross-channel campaigns based on app activity.
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Brainshark, Highspot join their products into ‘only complete sales enablement solution’
While the products remain independent, an integrated version combines sales training, content creation and organization, and publishing.
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Beyond the ad: How to incorporate purposeful mission into brand practices
In today’s politically charged environment, brands are increasingly entering the fray. Columnist Megan Hannay discusses how brands can navigate these tricky waters while staying true to their mission and practices.
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Turn your email challenges into opportunities to get more personal
Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance — and are enhanced by — your other digital marketing activities.
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#DeleteUber: companies being forced by events to wade into political fray
Neutrality may no longer be an option in the Trump era.
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