inventory - Online Marketing

October 3, 2017 Uncategorized

Fraudsters don’t sleep, no matter who owns the tools to fight them

Columnist Chuck Moran takes a look at the wave of consolidation in the ad verification space and discusses what it means for marketers in their search for transparency and solutions to fraud.

Please visit Marketing Land for the full article.

June 28, 2017 Uncategorized

Innovid now screens inventory for HTML5 video ads for the first time

As Flash ads face their final fadeout, the video ad platform is working with authentication service DoubleVerify to keep away fraudulent or brand-hostile pages.

Please visit Marketing Land for the full article.

May 18, 2017 Uncategorized

Your AMP inventory is worth more than you think

Columnist Barb Palser says it’s time for publishers and ad exchanges to start exposing and targeting AMP as premium inventory.

Please visit Marketing Land for the full article.

April 11, 2017 Uncategorized

Virool’s new Vertical Video Exchange opens vertical video ad inventory to over 150 DSPs

The exchange aims to expand programmatic access to mobile video inventory beyond Snapchat and Facebook.

Please visit Marketing Land for the full article.

March 9, 2017 Uncategorized

Smaato launches ‘first Inventory Discovery’ feature for mobile advertisers

The self-service capability allows advertisers to directly assess inventory before bidding.

Please visit Marketing Land for the full article.

October 26, 2016 Uncategorized

Pull live inventory data from your product database and place it in your search ad copy

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.

Please visit Marketing Land for the full article.