Post-event and post-career depression befalls the majority of athletes. Here’s why, and what they can do to avoid a catastrophic fall from glory.
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Tag: journey
6 Ways Olympic Athletes Can Leverage Their Journey to Build a Profitable Brand
Post-event and post-career depression befalls the majority of athletes. Here’s why, and what they can do to avoid a catastrophic fall from glory.
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How to Align Content to the Buyer’s Journey for Increased Conversions
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need–and in the right order. Check out these tips for aligning content to each customer journey. Read the full article at MarketingProfs
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Journey Mapping Your Way to a Better Personal Brand
Use your unique journey to stand out as an expert in a noisy world.
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The Hero’s Journey Is Your Path to Winning Over Customers for Life
The same formula that worked for ‘Star Wars’ and ‘Harry Potter’ can work for you, too.
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Effective Content Types for Each Stage of the Buyer’s Journey [Infographic]
This infographic from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) and provides tips for connecting with target audiences throughout the buyer’s journey. Read the full article at MarketingProfs
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My Book and Baby Are Due the Same Day! Follow Along on My Journey. Episode 14: New York Fashion Week.
Jessica Abo brings her book to life with a runway at New York Fashion Week.
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My Book and Baby Are Due the Same Day! Follow Along on My Journey. Episode 12: Working Mama.
Jessica Abo talks about the final stage of the book process and how she’s getting ready for her fashion show with a newborn.
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My Book and Baby Are Due the Same Day! Follow Along on My Journey. Next up: Trust Your Gut
Jessica Abo shares the different elements she’s working on at once to prepare for her next deadline and marketing strategy.
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4 Ways You Can Use AI to Enhance Every Step of the Customer Journey
For artificial intelligence to work effectively, you need to have a strong data foundation.
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3 Tips for Turning Your Buyer’s Journey Into a Reliable Conversion
Brands that provide customers with high-quality research materials before those customers make a purchase are more likely to win their trust.
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Marketing Day: Customer journey content, YouTube sunsets video editor & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Developing content for the customer journey
Columnist Bobby Lyons explains why SEOs must move away from ‘SEO content’ and start thinking about content that meets users’ needs throughout the buyer journey.
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Please visit Marketing Land for the full article.
Journey analytics: The GPS for understanding your customers
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them…
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What a 32-step journey to a Bruno Mars album can teach marketers and tech companies
Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from it.
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Please visit Marketing Land for the full article.
The consumer decision journey in the increasingly complex search retail marketplace
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.
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Please visit Marketing Land for the full article.
Mapping keywords to the buyer journey in SEO
Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness.
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Please visit Marketing Land for the full article.