journey - Online Marketing

February 15, 2017 Uncategorized

CMO audit series Part 1: Customer journey — the greatest strategic need

In this first article of a series dedicated to CMO-level audits, columnist Scott Rayden explains why understanding the customer journey is a key component for driving your brand’s marketing growth.

Please visit Marketing Land for the full article.

January 9, 2017 Uncategorized

The evolution of the customer journey in 2017: Optimizing moments that matter

As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels.

Please visit Marketing Land for the full article.

December 6, 2016 Uncategorized

Ad extensions for the entire decision journey

How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.

Please visit Marketing Land for the full article.

October 16, 2016 Uncategorized

Viewability is a big part of the journey, but it’s not the destination

Contributor Chris Glushko believes viewable impressions are just the beginning; marketers need cross-platform measurement solutions that will put digital media on equal footing with traditional media.

Please visit Marketing Land for the full article.