just - Online Marketing

August 13, 2017 Uncategorized

It’s not just hype: Real changes to consumer behavior are driving adoption of data-driven creative

Contributor John Nardone takes a look at how consumer behavior has changed in the age of smartphones and multitasking and explains why data-driven creative is essential to reach this new, distracted consumer.

Please visit Marketing Land for the full article.

May 7, 2017 Uncategorized

Facebook Lead Ads just got a whole lot more useful with offline conversion data

The new Offline Conversion solution aims to help advertisers tie Lead Ads to downstream conversion activity.

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April 26, 2017 Uncategorized

Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’

While marketers tend to focus on the ‘who’ of their media plan, columnist Kevin Lee explains why you can’t ignore essential ‘non-who’ elements such as ‘when’ and ‘where.’

Please visit Marketing Land for the full article.

April 23, 2017 Uncategorized

LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B

As LinkedIn rolls out Matched Audiences, columnist AJ Wilcox takes a look at the advanced email match strategies you can use with the new feature and explains why it’s a big win for B2B advertisers.

Please visit Marketing Land for the full article.

April 11, 2017 Uncategorized

Just released: 2017 Local Search Ranking Factors survey results

After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts.

Please visit Marketing Land for the full article.

April 9, 2017 Uncategorized

Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about

Don’t let “quantity over quality” be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics.

Please visit Marketing Land for the full article.

March 21, 2017 Uncategorized

Seriously, Google, can you just make exact match exact?

In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control.

Please visit Marketing Land for the full article.

March 13, 2017 Uncategorized

Marketers: Track emotions, not just numbers

Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can help marketers really understand consumers.

Please visit Marketing Land for the full article.

March 13, 2017 Uncategorized

SMX West is just days away. Reserve your seat now!

We’re one week away from the 10th edition of SMX West – the premier search marketing conference on the West Coast! Don’t miss your chance March 21-23 in San Jose to get actionable SEO and SEM tactics that will drive your campaign’s success. It’s not too late to secure the best…

Please visit Marketing Land for the full article.

February 15, 2017 Uncategorized

Now you can shop with Google Home — just like on Amazon Echo

Shopping and delivery services become a new front in the battle of the virtual assistants.

Please visit Marketing Land for the full article.

December 19, 2016 Uncategorized

Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why

It’s easy to get caught up in the mobile video excitement. But contributor Chris Savage believes B2B marketers shouldn’t make the mistake of ignoring desktop viewers.

Please visit Marketing Land for the full article.

December 5, 2016 Uncategorized

Amazon launches its Amazon Go grocery, where you just take things from the shelves and walk out

Its new physical store uses a mobile app, computer vision, and other technologies to track every product and then charge your Amazon account.

Please visit Marketing Land for the full article.

November 24, 2016 Uncategorized

Ad customizers just got a whole lot more powerful

Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.

Please visit Marketing Land for the full article.

November 14, 2016 Uncategorized

Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack

Columnist and local search expert Joy Hawkins shows the results of a recent Google My Business advanced verification test and explores the new home services local pack.

Please visit Marketing Land for the full article.

November 3, 2016 Uncategorized

Urban Airship now sends its notifications to any device, not just smartphones or tablets

The updated mobile marketing platform can create and transmit actionable messages to connected TVs or cars, smart appliances, point-of-sale displays, or intelligent agents.

Please visit Marketing Land for the full article.

October 20, 2016 Uncategorized

10 reasons why SEO is just like fitness

Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes.

Please visit Marketing Land for the full article.

October 19, 2016 Uncategorized

SEO is not dead; it’s just a shape-shifter

Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it’s still very much alive — just vastly different from the way it once was.

Please visit Marketing Land for the full article.