The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.
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Tag: kaepernick
Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn.
Taking a big risk sometimes leads to a big reward.
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Social Media Analysis Shows Nike Scored a Major Win With Kaepernick Ad
The people burning their Nikes weren’t buying many shoes anyway but those who support the ad are the people Nike anticipates will buy shoes for decades to come.
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