keyword - Online Marketing

Knowing which keywords online shoppers use to find your business can put you at the top of the search results. Learn how easy it is to choose the right ones.

July 22, 2020 Content Marketing

SEO Keyword Strategy for B2B Content Development

Your B2B SEO strategy must be geared toward reaching the right decision-makers. If your sole intention is simply to rank for a keyword, your B2B keyword strategy is already a lost cause. Here are some handy tips to get it right. Read the full article at MarketingProfs

October 7, 2019 Content Marketing

Seven Simple (and Free) Keyword Research Tools Every Marketer Should Try

Keyword research is one of–if not the most–crucial SEO activities. But quality keyword research can take a lot of time and effort, especially when done manually. So arm yourself with powerful keyword research tools: Check out these seven reliable (and free) keyword finders. Read the full article at MarketingProfs

April 1, 2018 News

4 Keyword Search Strategies to Grow Your Business

No matter what business you are in, you won’t be in business for long if no one can find your company.

August 1, 2017 Uncategorized

Marketing Day: Advanced page-level keyword research, Facebook news & top video creators

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

August 1, 2017 Uncategorized

How to do advanced page-level keyword research

Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis.

Please visit Marketing Land for the full article.

April 30, 2017 Uncategorized

Keyword tiering: A systematic way to juggle your AdWords priorities

Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business.

Please visit Marketing Land for the full article.

March 19, 2017 Uncategorized

Google is making a big change to exact match keyword targeting in AdWords

Ads may trigger when searchers use different word order and function words as Google broadens its definition of close variants.

Please visit Marketing Land for the full article.

February 15, 2017 Uncategorized

Keyword SWOT analysis: Finding your content opportunities

Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program.

Please visit Marketing Land for the full article.

January 31, 2017 Uncategorized

Pinterest introduces Search ads with Keyword and Shopping campaigns

The new offerings should help Pinterest scale its advertising efforts.

Please visit Marketing Land for the full article.

January 26, 2017 Uncategorized

Do organic keyword rankings matter anymore?

With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment.

Please visit Marketing Land for the full article.

November 14, 2016 Uncategorized

Twitter adds keyword, hashtag, emoji blocking to curb abusive tweets

People will be able to block tweets containing certain keywords, hashtags, phrases and emojis from appearing in their notifications tab.

Please visit Marketing Land for the full article.

October 20, 2016 Uncategorized

13 uses for keyword research to help you win in the search engines

Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process.

Please visit Marketing Land for the full article.