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Tag: know
What marketers need to know about addressable TV and OLV
As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV.
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7 things marketers need to know about Google’s Smart display campaigns, direct from Google
Google rolled out Smart display campaigns in April. Columnist and Googler Matt Lawson answers some FAQs about these automated display campaigns.
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On the internet, advertisers want to know if you’re really a dog
In the last century, a famous cartoon illustrated the central reason behind people-based marketing, ad transparency and anti-fake news.
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What link builders really want you to know
Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters.
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What advanced SEOs need to know about algorithm updates
Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google.
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What you need to know about Referrer Policy
Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links.
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What marketers need to know about the Apple WWDC announcements [Podcast]
In this week’s show, our crew explains what Apple said this week about ad targeting and autoplay blocking in Safari, the new HomePod device and more.
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What you should know about Twitter’s latest privacy policy update
As it begins to store people’s off-Twitter browsing data for longer, the company adds new data controls and ends Do Not Track support.
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What marketers should know about Snap’s Q1 2017 earnings report
Snap’s daily audience growth stopped its deceleration — barely — but its revenue slid from Q4’s mark.
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The most important thing to know about Facebook’s ad load problem
When Facebook’s CFO talks about a maxed-out ad load slowing advertising revenue growth, he’s only referring to Facebook’s news feed ad load.
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What marketers should know about Twitter’s Q1 2017 earnings
Twitter’s audience is growing at a faster clip, but its ad revenue is shrinking at a faster clip, and now its total revenue is shrinking, too.
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Facebook’s F8: Everything you need to know [Podcast]
Our crew is back from F8, and we talk about the biggest news, the most under-the-radar news and more from Facebook’s annual developer event.
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SEO & website design: Everything you need to know
SEO is important to any business that operates online, but many don’t realize that search engine optimization needs to be built into the web design process — not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO and web design.
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Quiz: How much do you know about the history of online video — and what it means for the future?
Contributor Jim Dicso takes us on a walk down memory lane, reminding us of how online video has developed and where we are today.
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What you need to know about compliance in the affiliate marketing industry
Is your affiliate marketing program meeting federal guidelines? Columnist Adam Weiss sits down with his company’s compliance guru to discuss how advertisers can stay on the right side of the law.
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Header bidding: What marketers need to know
What is header bidding, and how does it work? Columnist Ratko Vidakovic gets into the nitty-gritty of header bidding and explains the benefits for advertisers.
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