know - Online Marketing

March 1, 2017 Uncategorized

Do you know what a mobile crawl of your site looks like?

Columnist Eric Enge discusses the implications of Google’s impending “mobile-first” index, using a case study to illustrate some of the challenges that webmasters and Google alike will face in implementing this change.

Please visit Marketing Land for the full article.

February 9, 2017 Uncategorized

What businesses need to know about the Yelp Elite program

If you’re not familiar with the Yelp Elite program, it might be time to bone up on it. Columnist Brian Patterson gets into the nitty-gritty of the program and explains how it can be a boon for marketers and business owners.

Please visit Marketing Land for the full article.

February 8, 2017 Uncategorized

What marketers should know about Twitter’s Q4 2016 earnings

Twitter’s daily audience is growing, but its ad revenue has shrunk, and its direct-response advertising struggles have deepened.

Please visit Marketing Land for the full article.

February 6, 2017 Uncategorized

5 Disruptions Reshaping Marketing As We Know It

Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry….

Please visit Marketing Land for the full article.

February 6, 2017 Uncategorized

[Webinar] 5 Disruptions Reshaping Marketing As We Know It

Please visit Marketing Land for the full article.

December 12, 2016 Uncategorized

Video Marketing 2017: What You Need to Know

Video is the new darling of digital marketing. With more than 400 hours of video uploaded to YouTube every minute, consumers have grown increasingly comfortable with video. Smart marketers are responding by generating compelling, shareable content that delivers relevant brand messaging across…

Please visit Marketing Land for the full article.

November 17, 2016 Uncategorized

Thirteen things marketers want to know about expanded text ads, direct from Google

AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads.

Please visit Marketing Land for the full article.

November 16, 2016 Uncategorized

What brands should know about shooting with Snap’s Spectacles

Snap Inc.’s Spectacles aren’t a replacement for your phone’s camera. They’re an alternative lens for your Snapchat stories.

Please visit Marketing Land for the full article.

October 26, 2016 Uncategorized

What advertisers should know from Twitter’s Q3 2016 earnings call

The good, the bad and the ugh of Twitter’s latest earnings report.

Please visit Marketing Land for the full article.

October 11, 2016 Uncategorized

What marketers should know about Instagram’s latest tests and rollouts

Columnist Andrew Waber discusses new and potential changes to Instagram’s ad formats and capabilities — and what marketers should do to prepare for them.

Please visit Marketing Land for the full article.

October 4, 2016 Uncategorized

What you need to know about the state of mobile advertising

Columnist Aaron Strout takes a look at the types of mobile ad formats that exist today, as well as the technology and data that powers them.

Please visit Marketing Land for the full article.

October 2, 2016 Uncategorized

What brands should know about Facebook’s new and upcoming average watch time metrics

Facebook’s new average watch time metric may sound straightforward, but it has a twist.

Please visit Marketing Land for the full article.

September 27, 2016 Uncategorized

What you didn’t know about recent Quality Score changes

Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score.

The post What you didn’t know about recent Quality Score changes appeared first on Search Engine…

Please visit Search Engine Land for the full article.

September 21, 2016 Uncategorized

Everything you need to know about Google’s ‘Possum’ algorithm update

Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’

Please visit Marketing Land for the full article.