land - Online Marketing

May 8, 2017 Uncategorized

Call for entries: The 2017 Search Engine Land Awards

The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today.

Please visit Marketing Land for the full article.

March 2, 2017 Uncategorized

[Podcast] Marketing Land Live #46: Snap’s IPO, YouTube TV and more

In this week’s show, the Marketing Land crew talks about where Snapchat is headed now that its parent company has gone public. We also discuss the video ad implications of YouTube’s new OTT TV offering and what advertisers can do about fake news and hyperpartisan sites on the Google Display Network.

Please visit Marketing Land for the full article.

February 16, 2017 Uncategorized

[Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion

In this week’s show, we talk about a new kind of mobile ad that consumers can feel as they watch — they’re called haptic ads and brands are starting to try them out.

Please visit Marketing Land for the full article.

February 9, 2017 Uncategorized

[Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnes

In this week’s show, we talk about the risk brands take when making political statements in their marketing messages, the declining use of hashtags and more.

Please visit Marketing Land for the full article.

February 4, 2017 Uncategorized

Today’s the day: The 2017 Marketing Land #HashtagBowl is here!

Join us for live coverage beginning at 6:00 PM ET, and a full postgame recap of how Super Bowl advertisers integrate digital marketing into their TV ad buys.

Please visit Marketing Land for the full article.

February 2, 2017 Uncategorized

[Podcast] Marketing Land Live #43: Cool, creepy and contemporary – Super Bowl LI ads hit the web

In this week’s podcast, we talk about the current crop of Super Bowl ads that have been pre-released online — the ones that are cool, a few that are contemporary and at least one that’s really creepy.

Please visit Marketing Land for the full article.

January 26, 2017 Uncategorized

[Podcast] Marketing Land Live #42: How does marketing work in the age of Amazon Echo & Google Home?

In this week’s episode, we speak with IDC’s Gerry Murray about what it means to be a marketer — and how marketing is going to change — as consumers spend more time talking to their Echoes, Dots, Homes and other voice-powered devices.

Please visit Marketing Land for the full article.

January 18, 2017 Uncategorized

[Podcast] Marketing Land Live #41: The Path to CMO with NPR’s Meg Goldthwaite

In this week’s show, we continue our series “The Path to CMO,” chatting with the new CMO of NPR about her marketing career and how she got to the C-suite.

Please visit Marketing Land for the full article.

January 12, 2017 Uncategorized

Get ready: The 2017 Marketing Land #HashtagBowl is coming soon!

Now in our sixth year, Marketing Land will again track social media visibility in Super Bowl TV commercials and cover how well TV advertisers score with online audiences. Here’s what to expect from all of our pre-game and post-game marketing coverage.

Please visit Marketing Land for the full article.

January 11, 2017 Uncategorized

[Podcast] Marketing Land Live #40: Who’s using cinemagraphs and how with Flixel’s Robert Lendvai

In this week’s show, we take a deep dive into the world of cinemagraphs and discuss how marketers are using them, and why recent Facebook and Instagram changes have been a boon to those who do.

Please visit Marketing Land for the full article.

January 8, 2017 Uncategorized

[Podcast] Marketing Land Live #39: Holiday e-commerce recap, Amazon’s CES success & more

In this week’s show, the Marketing Land crew analyzes recent news about the holiday e-commerce season and how Amazon’s Echo/Alexa voice assistant is dominating the conversation at the Consumer Electronics Show this year.

Please visit Marketing Land for the full article.

December 14, 2016 Uncategorized

[Podcast] Marketing Land Live #38: Facebook’s measurement mistakes with Jeanne Bright of DigitasLBi

In this week’s show, we talk about Facebook’s continued struggle with measuring and reporting data related to ad campaigns, video views and more — a “comedy of errors,” as our special guest calls it — and its impact on brands and publishers.

Please visit Marketing Land for the full article.

December 7, 2016 Uncategorized

[Podcast] Marketing Land Live #37: Inside holiday e-commerce trends with Joleen Wroten of 360pi

In this week’s podcast, we ask if online retailers are hurting themselves with too many sales, whether anyone can compete with Amazon and we look inside other holiday e-commerce trends.

Please visit Marketing Land for the full article.

November 30, 2016 Uncategorized

[Podcast] Marketing Land Live #36: The Path to CMO with Deloitte’s Diana O’Brien

In this week’s show, we launch a new series, “The Path to CMO,” with the first Chief Marketing Officer in the history of one of the biggest professional services companies in the world.

Please visit Marketing Land for the full article.

November 10, 2016 Uncategorized

[Podcast] Marketing Land Live #35: What is OTT TV? with guests from Adobe & Tru Optik

In this week’s episode, we visit with Andre Swanston, co-founder and CEO of Tru Optik, and Campbell Foster, Director of Product Marketing at Adobe, to discuss what marketers need to know about OTT video.

Please visit Marketing Land for the full article.

November 6, 2016 Uncategorized

[Podcast] Marketing Land Live #34: Google Home vs. Amazon Echo with USA Today’s Jefferson Graham

Is Google Home really a “fail” on its first day being available to the public? We’re joined this week by special guest Jefferson Graham of USA Today for a spirited discussion on the competition between the new Google Home device and its predecessor, Amazon Echo.

Please visit Marketing Land for the full article.

October 27, 2016 Uncategorized

[Podcast] Marketing Land Live #33: Alex Hertel of Xperiel on marketing in the “Real World Web”

In this week’s podcast, we meet a company that’s aiming to put an end to thinking about “online” and “offline” as different user experiences, and what that would mean for marketers.

Please visit Marketing Land for the full article.