latest - Online Marketing

August 12, 2021 News

What Google’s Latest Update Reveals About the Most Important Ranking Factors

The latest Google algorithm update shook things up. Here’s what we learned.

March 28, 2021 News

If You Want to Appeal to Millennials and Gen Z, Look Beyond the Latest Trends

Brands can capture the younger generations by establishing categories.

June 25, 2019 News

What McDonald’s Latest Acquisition Means for Marketers

Personalization has long been viewed as the purview of digitally native companies. Now McDonald’s will use it to upsell at the counter.

August 16, 2017 Uncategorized

Facebook will penalize fake videos in latest news feed algorithm update

Facebook will target photo posts with fake click-to-play buttons and videos that are simply static images.

Please visit Marketing Land for the full article.

August 14, 2017 Uncategorized

Marketing Day: Facebook’s latest redesign, AdWords ends app-install campaigns & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

June 29, 2017 Uncategorized

Facebook targets individual spammers with latest news feed tweak

Facebook has identified a small group of spammers and will penalize links that those accounts share more than the average Facebook user.

Please visit Marketing Land for the full article.

June 8, 2017 Uncategorized

Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers

New Unified Auction features give publishers a view of all demand sources and make optimizations possible within the interface.

Please visit Marketing Land for the full article.

May 17, 2017 Uncategorized

What you should know about Twitter’s latest privacy policy update

As it begins to store people’s off-Twitter browsing data for longer, the company adds new data controls and ends Do Not Track support.

Please visit Marketing Land for the full article.

April 9, 2017 Uncategorized

Twitter’s latest ad format turns Periscope hearts into branded ones

To run branded heart campaigns in Periscope videos, advertisers must go through Twitter’s sales team and pay a flat fee.

Please visit Marketing Land for the full article.

March 22, 2017 Uncategorized

Facebook’s shoppable ‘Collection’ ad is its latest iAd-like format

Facebook’s Collection ads combine brand and direct-response elements, like video and product catalogs, and coincide with a new measurement category.

Please visit Marketing Land for the full article.

December 15, 2016 Uncategorized

Marketing Day: Machine learning, Facebook’s latest metrics error & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

December 15, 2016 Uncategorized

Facebook’s latest measurement error undercounted Instant Articles traffic

For those keeping count, this is the fourth time Facebook has disclosed measurement errors in as many months.

Please visit Marketing Land for the full article.

November 20, 2016 Uncategorized

Instagram’s latest updates embody the highlights of other photo-sharing services

Instagram is launching ephemeral video and live feeds to all its users.

Please visit Marketing Land for the full article.

October 27, 2016 Uncategorized

A Penguin’s Tale: Responding to the latest update

What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much.

Please visit Marketing Land for the full article.

October 25, 2016 Uncategorized

Making sense of the latest trends in digital retail

As retailers prep for the busiest time of year, columnist Jason Warnock takes a look at innovations and technologies that will transform the digital retail space this holiday season and beyond.

Please visit Marketing Land for the full article.