Introduced by MetaX and DMA, it is designed to track digital advertising’s supply chain.
Continue reading
Please visit Marketing Land for the full article.
Tag: launches
AdColony launches a new interactive mobile video format
Called Aurora, it offers in-video interactivity, 360-degree video, haptic rumbles, no buffering HD and high-end graphics.
Continue reading
Please visit Marketing Land for the full article.
AOL launches SDK-based header bidding for mobile apps
The company says this is the first such offering that lets apps readily jump on the header bidding bandwagon.
Continue reading
Please visit Marketing Land for the full article.
AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services
The new initiative is designed to weed out app ad or installation fraud in any of the company’s 2,500 partnering ad networks.
Continue reading
Please visit Marketing Land for the full article.
Vimeo launches new tools aimed at making video platform more appealing to marketers
Part of Vimeo’s Business Membership, the enhancements include updated video cards, new end screens and more email capture features.
Continue reading
Please visit Marketing Land for the full article.
Former Android boss launches devices to compete with Google Pixel and Google Home
Andy Rubin wants to create devices that are simple, durable and elegant.
Continue reading
Please visit Marketing Land for the full article.
StepsAway launches in-store, WiFi-based marketing for retailers
Approach offers personalized offers without app-install requirement.
Continue reading
Please visit Marketing Land for the full article.
Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN
The Ads Data Hub is designed to give marketers impression-level insights for campaigns served across multiple devices.
Continue reading
Please visit Marketing Land for the full article.
Blippar launches ‘first AR digital ad unit’ that doesn’t need an app
The ad requests camera access and then shows the live feed matted against a cut-out 360-degree video or 3D model.
Continue reading
Please visit Marketing Land for the full article.
Google launches free Google Attribution, hopes to kick last-click attribution to the curb
Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: IAB Tech Lab launches ads.txt, Tobii acquires Sticky & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017 May 22, 2017 by Digital Marketing Depot The flood of mobile calls to US…
Continue reading
Please visit Marketing Land for the full article.
Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics
The plug-in, which Distil said is the first of its kind, can detect ‘close to 100 percent’ of bots running JavaScript from a web page.
Continue reading
Please visit Marketing Land for the full article.
VoiceLabs launches audio ads for Alexa skills
Company is seeing lot of advertiser demand from CPG companies, says CEO.
Continue reading
Please visit Marketing Land for the full article.
Integral Ad Science launches beta to measure & optimize ad exposure time at the user level
Buying based on consumer exposure metrics is the next evolution of viewability, bets IAS.
Continue reading
Please visit Marketing Land for the full article.
mParticle launches a second-party data marketplace
A kind of ‘universal API’ so brands can send their data to 150 tools, mParticle is now allowing brands to share their audience data.
Continue reading
Please visit Marketing Land for the full article.
iSpot launches TV conversion analytics to tie TV ads to digital actions
The solution shows how TV ad views drive digital outcomes in granular detail.
Continue reading
Please visit Marketing Land for the full article.
Fohr Card launches a service to identify bots that follow Instagram influencers
On average, the influencer platform found that 7.8 percent of those followers are fake — and it is lowering brands’ fees accordingly.
Continue reading
Please visit Marketing Land for the full article.