Wall Street Journal, Chicago Tribune, Dropbox among initial group of companies offering products and services via ‘Subscribe with Amazon’ platform.
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Tag: launches
Bizible launches ‘first B2B revenue planning tool based on attribution’
The Revenue Planner is the firm’s first product beyond attribution tools.
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Google launches Marketing Mix Model Partners program for comparing channel performance
Nielsen, Neustar, Marketing Management Analytics announced as launch partners.
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Twitter Lite launches to serve slow broadband networks and expensive data plans
Twitter Lite allows smartphone users in countries with slow speeds and expensive data plans to take advantage of the network without the hassles and costs.
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Amazon launches a metrics dashboard for Alexa skill developers
Developers can see how often their skills are used, how many people are using them and how successful consumers’ “utterances” are.
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Google Customer Reviews launches, replacing Google Trusted Stores program
The new program, accessible through Google Merchant Center, sheds the consumer protection piece of Trusted Stores.
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Reddit launches a new self-serve ad platform
New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are reported.
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Absolutdata launches an AI-based decision-making platform
Adding AI to its tools for converting trial users and evaluating new product ideas, the company is moving toward decision-making as a service.
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Periscope launches analytics dashboard & activity tab for video creators
Twitter-owned Periscope is growing up a bit today with a new dashboard that collects several data points to show creators how viewers are engaging with their live videos and replays.
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Pinterest launches Propel, a hands-on support program for new advertisers
A new 30-day program launched by Pinterest will give advertisers training, access to creative resources and support for their ad campaigns.
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Adobe launches a super-cloud to manage customer experience
This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to traditional TV.
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Google launches new effort to flag upsetting or offensive content in search
Using data from human “quality raters,” Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information.
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Smaato launches ‘first Inventory Discovery’ feature for mobile advertisers
The self-service capability allows advertisers to directly assess inventory before bidding.
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Dovetale launches tool for automatically finding influencers through photo-matching
A brand uploads an image with the desired look-and-feel, and the platform finds influencers who have posted similar images.
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Traction Media launches Live Suite for delivering a live video stream across many sites
The Suite, which also offers social promotion and analytics, is designed to drive viewership and promote events.
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AdParlor launches Intelligence Tags to better assess social ads’ performance
Using visual recognition and machine learning, the Tags automatically break down images into their constituent parts and then track their effectiveness.
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Amazon launches an Alexa hub to help marketers create voice skills
New resource targets brands and agencies that want a presence in the Alexa ecosystem.
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