learn - Online Marketing

June 11, 2017 Uncategorized

Learn 3 proven methods for winning additional PPC budget from your clients

Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan.

Please visit Marketing Land for the full article.

May 1, 2017 Uncategorized

User-generated content: What your brand can learn from Spotify

Columnist Jason Warnock explains how you can take a page from Spotify’s powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy.

Please visit Marketing Land for the full article.

March 29, 2017 Uncategorized

How’s your customer data? Learn how to keep it fresh and accurate

Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for…

Please visit Marketing Land for the full article.

March 16, 2017 Uncategorized

What influencer marketing can learn from PR’s history

Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer marketing program and the lessons we can learn from the PR industry.

Please visit Marketing Land for the full article.

December 8, 2016 Uncategorized

Invaluable B2B marketing hacks we can learn from publishers

Columnist Scott Vaughan shares some of the ways his experience in the media and publishing world has shaped the strategies and tactics he’s applied to his B2B marketing efforts.

Please visit Marketing Land for the full article.

October 23, 2016 Uncategorized

Learn How to Turn Your B2B Content Marketing Into A Profit Center

Unfortunately, marketing is often seen as a cost center within many B2B organizations. Whenever it comes time to cut budgets, you know that marketing is the first to take a hit. But what if there was a way to not only take a lead generation approach to content marketing, but also generate actual revenue in […]

The post Learn How to Turn Your B2B Content Marketing Into A Profit Center appeared first on Online Marketing Blog – TopRank®.

October 18, 2016 Uncategorized

Learn How to Launch an Integrated Strategy for Account Based Marketing #MPB2B

“How do we start to synchronize all of the efforts between marketing and sales into a coordinated play through account based marketing?” That is the question Jon Miller posed to an audience of 150 marketers in today’s first breakout session at MarketingProfs B2B Marketing Forum. As the CEO and Co-founder of Engagio and Co-founder of […]

The post Learn How to Launch an Integrated Strategy for Account Based Marketing #MPB2B appeared first on Online Marketing Blog – TopRank®.