Here’s what these master marketers have learned in the trenches.
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Tag: lessons
4 Branding Lessons From Nike’s Colin Kaepernick Ad
The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.
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The Lessons We Can All Learn From Sears’s Branding Blunders
Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why.
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5 Lessons Netflix Can Teach Entrepreneurs About Social Media Marketing
Millennials and, in fact, all demographics like brands that are fun and approachable.
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5 Powerful Branding Lessons From ‘Fuller House’ Star Candace Cameron Bure
To build a strong, cohesive personal brand that attracts partnerships and multiyear contracts, you need to have clear values and solid guidelines for yourself.
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Marketing Lessons From Stormy Daniels
Whatever you’re selling, make sure your marketing message is focused, concise and credible.
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Sales Lessons From My Solopreneur Dad Upon His Retirement
He focused on relationships and was happy for four decades.
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Lessons From Martin Luther King Jr.’s Legacy, as Told by Google Doodle Artists
What does this day mean to you?
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5 Lessons You Can Learn from Uber Chief Brand Officer Bozoma Saint John
Saint John is a great example for entrepreneurs and business leaders.
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5 eternal marketing lessons you can hang your hat on
Trends may come and go, but columnist Dave Davies shows that the core principles of marketing are just as applicable today as they were decades or even centuries ago.
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4 lessons from a decade of ad tech disruption
Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to martech.
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Entrepreneurial lessons from an amateur poker player
What do poker and entrepreneurship have in common? Columnist Liad Agmon shares how playing the game taught him solid lessons as a startup entrepreneur.
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Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay.
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Machu Picchu and martech: CMO lessons from the Inca Empire
What can marketers learn from Machu Picchu and the Incas? Contributor Scott Vaughan takes a trip to the ancient citadel and comes away with four lessons we can apply to martech today.
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5 Content Strategy Lessons Pokémon Go Can Teach You.
This sensation is more than a fun game. It teaches you how to do your content strategy the right way.
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