You need to have your eye on the whole field — the big picture — to successfully capture and nurture B2B leads, argues contributor Sonjoy Ganguly.
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How to track conversions like a pro
Driving more traffic is only good if you’re driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website.
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What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue
Columnist Rob Rasko believes the next iteration of programmatic will look more like a futures market, where advertisers could buy inventory for future use and lock it in a guaranteed contract.
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Facebook adds email signup & Page Like call-to-action buttons to Instant Articles
Facebook has also started testing buttons for people to sign up for a publisher’s digital subscription free trial and to install its app.
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Denny’s ‘zoom in’ tweet is selling like hotcakes with more than 75K retweets, 100K likes & 5K new followers
Denny’s tweet instructing followers to “zoom in on the syrup” has quickly become the brand’s most popular tweet of all time.
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What will paid advertising look (sound) like on Amazon’s Echo and Dot?
Amazon is looking to bring paid search to Alexa, but exactly what does that mean? Columnist Justin Freid explores some possibilities.
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Now you can shop with Google Home — just like on Amazon Echo
Shopping and delivery services become a new front in the battle of the virtual assistants.
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Report: Marketers like AI-based tools, but think they already have them
Forrester Consulting study confirms the idea that marketers want AI but don’t yet understand what it offers.
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Beyond the Like: Measuring Facebook Reactions
Measuring content performance with Reactions data is trickier than with a simple Like, but columnist Chris Kerns explains how Facebook Reactions can bring you new insights to improve your content.
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Super Bowl’s politically charged ads, like 84 Lumber’s, spark social buzz
84 Lumber’s immigration-themed ad attracted more visitors than its site could handle and elicited more social mentions than any other Super Bowl advertiser.
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What if Super Bowl commercials were like digital ads?
We can all learn a lot from how advertisers treat America’s ultimate tentpole event, says columnist Lewis Gersh.
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Report: Parents like the Internet of Things
Parenting site BabyCenter says parents find that sensors and connectivity in the devices/objects they use save time, provide control, and add security.
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Demandbase survey: Marketers sure like them some AI
But only a few are currently using it.
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Marketing automation is like icing on the cake
Does your marketing program have all the right ingredients? Columnist Mary Wallace explains why marketing automation is key to sweetening your efforts and engaging leads.
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The limitations of Facebook’s anti-discrimination policy and others like it
Facebook recently removed “Ethnic Affinities” targeting on its ad platform, but contributor Andy Taylor notes that this update only addresses the most immediate and obvious ways discrimination based on ethnicity can be perpetrated.
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What it’s like to use Snap Inc.’s Google Glass-like Spectacles
Hands on with Snap Inc.’s video-recording sunglasses.
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What the line for Snap Inc.’s Spectacles was like on release day
By 8 a.m. more than a dozen people were waiting in line to buy Snap Inc.’s Spectacles. By 8:24 a.m., they had sold out.
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