Could your company be missing out on some opportunities by not utilizing affiliate links to build your brand awareness? Let’s weigh the pros and cons.
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Tag: links
Web-Writing Tips on ‘Wrong-Way Apostrophes’ and ‘Dangling Hot Links’
Make sure to correct those errors you never saw before the advent of blogs and product websites.
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SEO content strategy: How to grow visits by 300% in one year
Creating great content isn’t enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy.
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Narrativ marries affiliate links with real-time auctions
Now generally available, its platform puts in-content links out for programmatic bid, allowing retailers to outbid Amazon for a given product.
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Facebook adds publishers’ logos to links in search results, trending lists
Facebook hopes the logos will make people more aware of their news sources but is not yet adding them to its main home for news: people’s news feeds.
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Facebook will rank links to slow-loading pages lower in people’s news feeds
Facebook’s algorithm will estimate how long it takes a page to load from its mobile app and use that information when ranking people’s feeds.
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Snapchat launches new features, including Paperclips for links within Snaps
Now, marketers and any content creators can add links to their Snaps.
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How publishers, brands are using links in Instagram Stories to boost web traffic
Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership and a mutable algorithm.
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Facebook Messenger’s M assistant now suggests saving links, calling people
Messenger began rolling out M Suggestions in April to augment people’s conversations and make them more aware of under-the-radar features.
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Google is testing 11 variations of black links in search results
Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface.
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Want more links? Be more likable.
Wondering why you aren’t getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links.
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Content and links: It really does take a village
Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign.
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Missed link-building opportunities: Reclaiming broken links
Link building is an investment, so don’t let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors.
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Snapchat rolls out QR-style ‘Snapcodes’ to open links in app
Snapchat will provide in-app analytics for Snapcodes that are scanned at least 100 times.
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How to build links without creating content: 5 examples
Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content.
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Google’s AMP Lite and Cloudflare’s Accelerated Mobile Links broaden AMP’s footprint
AMP content is now becoming available for devices with slower connections or through links on any mobile web site, email or app.
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How Google may be slowing down AMP by not using direct links to publishers
What’s in a name? A URL that’s not the publisher’s may not smell as sweet, when it comes to AMP.
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