Consumers increasingly expect brands to align with social justice issues and broadcast advocacy. How can brands answer the call responsibly when faced with a polarizing issue?
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Tag: listen
Listen While You Work: The Media Habits of Remote Employees
Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research from Nielsen. Read the full article at MarketingProfs
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Don’t Listen When Your Customers Say They’re Reining in Spending
During and even after a crisis, people respond emotionally … and they spend the same way.
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When You’re Customers Are Talking, Quiet Your Brand Voice and Listen.
“Brand voice” is an important concept for maintaining message consistency but it is not more important than your customers.
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When Your Customers Are Talking, Quiet Your Brand Voice and Listen.
“Brand voice” is an important concept for maintaining message consistency but it is not more important than your customers.
Continue reading
LISTEN: Danny Sullivan reflects on 21 years covering the search industry
In this week’s podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he’s stepping away now.
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Please visit Marketing Land for the full article.
Listen to your mother: Win Mother’s Day with humor and timing
Advertisers, have you put together your Mother’s Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms.
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Please visit Marketing Land for the full article.