Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Tag: live
Facebook copies Instagram’s Live Stories, Boomerangs with in-app camera update
Live streams that started using Facebook’s in-app camera or post composer will now publish to Story and news feed by default.
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SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.
Feed your obsession for SEO & SEM with actionable and proven tactics by attending Search Engine Land’s SMX East, October 24-26 in New York City. The agenda is packed with 50+ sessions and led by search marketing experts in paid search advertising, search engine optimization, conversion and…
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[FIRST LOOK] MarTech agenda is live!
I’m excited to share the MarTech agenda, featuring more than 30 sessions and presentations from 40 marketing leaders. If you’re passionate about marketing, technology and management practices that deliver business results, then you won’t want to miss this event, October 2-4 in Boston. The…
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A tale of two cake smashes: How to choose between live and recorded video
Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a “cake to the face” experiment and how to choose the right fit for your organization.
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Facebook enables all Pages to add guests to Live broadcasts on iOS
Facebook’s Live With feature lets marketers add a brand spokesperson or member of the audience to a broadcast.
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Live blog: Google Marketing Next opening keynote
Google’s annual event for advertisers is expected to have a variety of product announcements.
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Live Blog: Google I/O 2017 Opening Keynote
News about Google Assistant, Google Home, Android and more is expected.
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[Reminder] Live webinar: Track, qualify & convert your leads using call and SMS data
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to…
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Twitter debuts slate of a dozen live shows, 24/7 channels at NewFronts event
Twitter picks up live programming from media companies including Bloomberg, BuzzFeed, Live Nation and Vox Media.
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[Reminder] Live Webinar: 5 Hottest Trends in Advanced Analytics
Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you…
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Live video has become the creative canvas for digital marketers
Have you hopped on board the live video craze yet? Contributor Fritz Brumder explains how live experiences can help you cultivate creativity, innovation and a captive audience.
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[Reminder] Live webinar – Content Attribution: Identifying content that converts
Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? With content attribution, marketers can identify and double-down on the best performing content assets to generate a lift in conversion rates. Join our digital marketing and data…
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10 tips to make the most of live video
As live video continues to take the marketing world by storm, columnist Brad O’Brien shares his recommendations on how to make it work for your brand, as well as common stumbling blocks to watch out for.
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New location extension ad format now live on Google Display Network
Some ads may be converted automatically to the new location-specific display ad format.
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[Reminder] Live Webinar: Intro to Agile Marketing
Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies and processes? It may be time to get agile. More than 90 percent of marketers who have adopted agile marketing say it has improved their speed to market…
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[Podcast] Marketing Land Live #46: Snap’s IPO, YouTube TV and more
In this week’s show, the Marketing Land crew talks about where Snapchat is headed now that its parent company has gone public. We also discuss the video ad implications of YouTube’s new OTT TV offering and what advertisers can do about fake news and hyperpartisan sites on the Google Display Network.
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