Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Tag: live
Why longer Facebook Live streams mean more engagement
Less isn’t necessarily more when it comes to video. Contributor Carla Marshall explains why the longer you can stream a Facebook Live video, the better your chance of generating engagement.
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Facebook opens mid-roll ads to more Live broadcasters, starts non-live test
Eligible video creators in the US will be able to insert 20-second ad breaks four minutes into live streams with at least 300 concurrent viewers.
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[Reminder] Live Webinar–Tips for better brand/agency creative collaboration
We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process…
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Traction Media launches Live Suite for delivering a live video stream across many sites
The Suite, which also offers social promotion and analytics, is designed to drive viewership and promote events.
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[Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion
In this week’s show, we talk about a new kind of mobile ad that consumers can feel as they watch — they’re called haptic ads and brands are starting to try them out.
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[Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnes
In this week’s show, we talk about the risk brands take when making political statements in their marketing messages, the declining use of hashtags and more.
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YouTube creators with 10K subscribers get live streaming & monetized “Super Chat” feature
The new “Super Chat” tool lets viewers pay to have their messages highlighted and pinned to the top of the chat window.
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#HashtagBowl Live Blog: All The Super Bowl 51 Advertising Action In Real Time
Join Marketing Land Editors and our special expert guests for the big game, where we’ll talk everything interactive marketing and share real-time search and social stats.
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Get your ad game on with Marketing Land’s #HashtagBowl live blog on Sunday
Here’s your invitation to the ultimate industry Super Bowl party — the Marketing Land #HashtagBowl Live Blog!
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[Podcast] Marketing Land Live #43: Cool, creepy and contemporary – Super Bowl LI ads hit the web
In this week’s podcast, we talk about the current crop of Super Bowl ads that have been pre-released online — the ones that are cool, a few that are contemporary and at least one that’s really creepy.
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[Reminder] Live webcast: How to create a single source of data truth for marketing
According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many…
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[Podcast] Marketing Land Live #42: How does marketing work in the age of Amazon Echo & Google Home?
In this week’s episode, we speak with IDC’s Gerry Murray about what it means to be a marketer — and how marketing is going to change — as consumers spend more time talking to their Echoes, Dots, Homes and other voice-powered devices.
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Google starts releasing live Android Instant Apps
BuzzFeed, Wish, Periscope, and Viki are the first Android apps released with Android Instant App availability.
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[Podcast] Marketing Land Live #41: The Path to CMO with NPR’s Meg Goldthwaite
In this week’s show, we continue our series “The Path to CMO,” chatting with the new CMO of NPR about her marketing career and how she got to the C-suite.
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[Podcast] Marketing Land Live #40: Who’s using cinemagraphs and how with Flixel’s Robert Lendvai
In this week’s show, we take a deep dive into the world of cinemagraphs and discuss how marketers are using them, and why recent Facebook and Instagram changes have been a boon to those who do.
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Marketing Day: YouTube’s top ads in December, Facebook Live updates & Instagram ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.