liveramp - Online Marketing

LiveRamp launches IdentityLink for Publishers

Participating publishers can offer Facebook-like people-based targeting on their sites.

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Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.

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The data onboarding service is releasing different versions of its IdentityLink, this time for third-party data owners.

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Partnership brings call-conversion-based audience targeting to display.

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The Acxiom-owned data onboarder is launching IdentityLink so that client companies can target individuals both offline and online.

Please visit Marketing Land for the full article.