Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for finding and acquiring local links.
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Tag: local
Three ways local businesses can survive the on-demand threat
How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive.
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7 changes by Facebook that make it a real local search player
Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search.
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5 reasons why websites still matter to local search in 2017
More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be.
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Stop overloading your Local SEO content!
Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.
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The future of local discovery
Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term.
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Local search update: ‘Best’ filter invading the local pack
We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’
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Be a mad scientist to be more successful in local SEO
The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point.
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Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.”
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[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions
With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance…
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Marketing Day: Local search podcast, affiliate marketing & Sprinklr news
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Local search ranking factors: What’s working in 2017 [Podcast]
In this week’s episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to know about local SEO in 2017.
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Just released: 2017 Local Search Ranking Factors survey results
After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts.
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National Brands & Local Search: Use Insights to Drive Actions
National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How…
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Top 10 insights on local marketing at LSA17
Wesley Young shares expert insights about location marketing and local search from the Local Search Association’s 2017 Annual Conference.
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Preparing for local reach in a ‘post-rank’ world: Get your data in line
How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings.
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Marketing Day: Local search ranking factors, adaptive marketing & consumer privacy laws
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.