local - Online Marketing

March 26, 2017 Uncategorized

SMX West session: The definitive guide to local search ranking factors

What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors.

Please visit Marketing Land for the full article.

March 20, 2017 Uncategorized

How to harness the power of Facebook Local Pages to drive in-store sales

Facebook’s 1.74 billion monthly active mobile users aren’t just “liking” photos of their friends and family; they’re using it to discover where to eat, shop and travel. Contributor Tom Kuhr explains the importance of knowing how to use Local Pages to your advantage.

Please visit Marketing Land for the full article.

March 15, 2017 Uncategorized

National retailers: Stop ignoring local SEO

National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search.

Please visit Marketing Land for the full article.

March 12, 2017 Uncategorized

Optimizing for Mobile Search: A checklist to improve local SEO

Mobile devices now account for nearly 60 percent of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile consumer. We’ll…

Please visit Marketing Land for the full article.

March 6, 2017 Uncategorized

Driving local marketing change with Uber, Lyft and self-driving cars

Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses.

Please visit Marketing Land for the full article.

March 2, 2017 Uncategorized

Locksmiths try again to sue Google over fake local listings

Search engines can assert immunity under Section 230 of the Communications Decency Act.

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February 9, 2017 Uncategorized

Local SEO in 2017: 5 simple ways to dominate local search

New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign.

Please visit Marketing Land for the full article.

February 7, 2017 Uncategorized

3 local SEO tips that deliver business results

Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners.

Please visit Marketing Land for the full article.

February 2, 2017 Uncategorized

Local search: It’s all about mobile

More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out.

Please visit Marketing Land for the full article.

January 8, 2017 Uncategorized

The importance of local authenticity

When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities.

Please visit Marketing Land for the full article.

January 3, 2017 Uncategorized

The fake information epidemic and how it will hurt local search in 2017

Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it.

Please visit Marketing Land for the full article.

January 3, 2017 Uncategorized

Local SEO is about so much more than tools

Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us.

Please visit Marketing Land for the full article.

December 19, 2016 Uncategorized

Can SEOs make local search great again in 2017?

The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients.

Please visit Marketing Land for the full article.

December 11, 2016 Uncategorized

Digital assistants, conversational search and the future of local

As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.

Please visit Marketing Land for the full article.

December 5, 2016 Uncategorized

Marketing Day: The customer experience, top 2016 local search insights & Amazon Go

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

December 5, 2016 Uncategorized

As a local business, you have to own your own back yard

The grass may seem greener in neighboring markets, but columnist Greg Gifford explains that in order to compete there via local SEO, you need to have your own yard in order first.

Please visit Marketing Land for the full article.

December 5, 2016 Uncategorized

Top 10 local search insights of 2016

Columnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that local search marketers should remember in planning for the year ahead.

Please visit Marketing Land for the full article.