location-based - Online Marketing

NinthDecimal adds native ads to its location-based repertoire

The San Francisco company now offers location-targeting and offline attribution for a complete range of ad types on mobile and desktop.

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Columnist Aaron Strout takes a close look at the current state of location-based marketing and predicts what we can expect to see going forward.

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WeatherBug brings 20 million new users that the company will see several times a day.

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Audience and competitive intelligence reflect actual real-world behavior, not just marketer perceptions or self-reporting from surveys.

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