Get to Know: Tile CMO Simon Fleming-Wood
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Tag: long-term
How to implement an optimization framework for long-term attribution success
Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing.
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A better Siri is critical to the iPhone’s long-term competitiveness
Apple is no longer the leader in a much more crowded virtual-assistant field.
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Long-term SEO: Proving the value now
How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.
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Three big, long-term predictions for the future of martech
Years from now, what will martech look like? Columnist David Booth takes a look at what the future holds for marketers.
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