look - Online Marketing

July 23, 2017 Uncategorized

Look internally to achieve external marketing impact and better results

Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results.

Please visit Marketing Land for the full article.

June 27, 2017 Uncategorized

[FIRST LOOK] MarTech agenda is live!

I’m excited to share the MarTech agenda, featuring more than 30 sessions and presentations from 40 marketing leaders. If you’re passionate about marketing, technology and management practices that deliver business results, then you won’t want to miss this event, October 2-4 in Boston. The…

Please visit Marketing Land for the full article.

June 13, 2017 Uncategorized

What to look for in an SEO software platform

With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and…

Please visit Marketing Land for the full article.

May 16, 2017 Uncategorized

What to look for in a paid media campaign management tool

Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations…

Please visit Marketing Land for the full article.

May 15, 2017 Uncategorized

What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue

Columnist Rob Rasko believes the next iteration of programmatic will look more like a futures market, where advertisers could buy inventory for future use and lock it in a guaranteed contract.

Please visit Marketing Land for the full article.

April 3, 2017 Uncategorized

A deep look at Google’s biggest-ever search quality crisis

Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top?

Please visit Marketing Land for the full article.

April 2, 2017 Uncategorized

Countering header bidding, Google drops its ‘last look’ advantage

The ad giant opens a beta version of its Exchange Bidding in Dynamic Allocation.

Please visit Marketing Land for the full article.

February 23, 2017 Uncategorized

What will paid advertising look (sound) like on Amazon’s Echo and Dot?

Amazon is looking to bring paid search to Alexa, but exactly what does that mean? Columnist Justin Freid explores some possibilities.

Please visit Marketing Land for the full article.

January 31, 2017 Uncategorized

A look back at the stats behind the 2016 Facebook holiday advertising season

Columnist Andrew Waber takes a look at Facebook advertising activity during the holiday season to uncover trends that will help you stay ahead of the curve.

Please visit Marketing Land for the full article.

October 27, 2016 Uncategorized

Look to Thanksgiving dinner for holiday shopping trends

Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate marketers can get their attention this holiday shopping season.

Please visit Marketing Land for the full article.

October 23, 2016 Uncategorized

Organizing for simplicity: An inside look at Humana’s digital transformation

Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A with contributors Nadine Dietz and Erica Seidel.

Please visit Marketing Land for the full article.