Essentially, says the Segment CEO, the data switchboard is growing “a brain stem.”
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Tag: looker
From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online retailer
TripAdvisor’s Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction, in an interview with contributors Erica Seidel and Nadine Dietz.
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