The result is verification of inferred DMP data, enriching user profiles for more focused ad targeting and inventory marketing.
Continue reading
Please visit Marketing Land for the full article.
Tag: lotame
Lotame partners with Survata to validate third-party data with users’ survey answers
The pilot project targets Survata’s online surveys to cookied users in Lotame DMP segments, grading the quality of data providers with actual responses.
Continue reading
Please visit Marketing Land for the full article.
Lotame launches what it calls ‘first TV data management platform’
Following up on its Smart TV Audiences last March, the company can now direct advertisers toward TV programs watched by segments of online users.
Continue reading
Please visit Marketing Land for the full article.